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Alvaro Rolón

Email: ARolon@iae.edu.ar

EDUCATION

 

  • The State University of New York at Buffalo (2002-2003) - International Center for Studies in Creativity
    Master of Science in Creativity and Innovation
    Receipent of the “Commitment to Learning Award” for dedication and performance.
    Master’s Thesis: “Understanding the Relationship between Creative Problem Solving and Change Leadership”
  • Universidad Catolica Argentina (1990-1995)
    Licenciate in Business Administration
  • Marketing teaching assistant 1994/95
  • Leading Learning Communities in Argentina (1998)
    Coching, team building and conflict solving training.
  • Kellogg Management School of Business (1996)
    Executive Program in Strategic Marketing​​​​

 

EXPERIENCE

Current

Ordoñez, Bianco Consultores – Comercial Innovation Consultants Partner in charge of Creativity and Innovation Management Division
IAE School of Business – Universidad Austral
Part-time Professor of Marketing and Creativity in Business

1997 – 2002

La Nacion Newspaper and Media
Advertising Marketing Manager (1999 – 2002)

Design strategies to increase market share of advertisers, circulation (copy sales) and readership. Worked on international projects with Washington Post (USA), ABC (Spain), and O’Globo (Brazil).

Highlights:-Classifieds Business repositioning (special mention for innovative design from the Newspaper Association of America). -Designed and launched the Commercial Innovation Team to promote cross-fertilization and innovative strategies.
Group Brand Manager (1998 – 1999)
New products development and coordination of strategies to increase circulation and readership.
Highlights: -Sports sections and Kids magazine repositioning.
Product Manager (1997 – 1998)
New products development, design strategies to increase circulation and readership.
Highlights: -Launched Rolling Stone Magazine for Argentina and Uruguay. -Women business development: Launched “Home & Garden” sections.

1996 Philip Morris Inc. International – Kraft Suchard Argentina


Product Manager
Coordination and implementation of action plans for the brands of the Ice Cream Division: Milka, Kibon and Fruttare brands. Principal goal: Increase market share against first competitor Nestle.

Highlights: -Launched Kibon in Argentina. -Launched ten new sub-brands for Milka ice creams.

1994 – 1996 Quaker Oats International – Beverages Division
Junior Product Manager
Implementation of action plans for Gatorade for Argentina. In charge of marketing strategies for launching Snapple in Argentina.

Highlights: -Gatorade brand repositioning. -Launched Snapple in Argentina.
1994 Campbell Soup International – Swift Armour

Marketing Assistant
Implementation of action plans for consumer products division (hot dogs, hamburgers, and Campbell Soups).
Highlights: -Launched Hot Dogs and Hamburgers.

 

LANGUAGES

 Spanish – Native language / German – Bilingual School - Deutsches Sprachdiplom II
English - Fluent

EXTRACURRICULAR

 Music – jazz performer (saxophone) / Yoga