Ordoñez, Bianco Consultores – Comercial Innovation Consultants Partner in charge of Creativity and Innovation Management DivisionIAE School of Business – Universidad AustralPart-time Professor of Marketing and Creativity in Business 1997 – 2002 La Nacion Newspaper and MediaAdvertising Marketing Manager (1999 – 2002)Design strategies to increase market share of advertisers, circulation (copy sales) and readership. Worked on international projects with Washington Post (USA), ABC (Spain), and O’Globo (Brazil). Highlights:-Classifieds Business repositioning (special mention for innovative design from the Newspaper Association of America). -Designed and launched the Commercial Innovation Team to promote cross-fertilization and innovative strategies. Group Brand Manager (1998 – 1999)New products development and coordination of strategies to increase circulation and readership. Highlights: -Sports sections and Kids magazine repositioning. Product Manager (1997 – 1998)New products development, design strategies to increase circulation and readership. Highlights: -Launched Rolling Stone Magazine for Argentina and Uruguay. -Women business development: Launched “Home & Garden” sections.1996 Philip Morris Inc. International – Kraft Suchard Argentina Product Manager Coordination and implementation of action plans for the brands of the Ice Cream Division: Milka, Kibon and Fruttare brands. Principal goal: Increase market share against first competitor Nestle.Highlights: -Launched Kibon in Argentina. -Launched ten new sub-brands for Milka ice creams.1994 – 1996 Quaker Oats International – Beverages DivisionJunior Product Manager Implementation of action plans for Gatorade for Argentina. In charge of marketing strategies for launching Snapple in Argentina. Highlights: -Gatorade brand repositioning. -Launched Snapple in Argentina.1994 Campbell Soup International – Swift ArmourMarketing AssistantImplementation of action plans for consumer products division (hot dogs, hamburgers, and Campbell Soups).Highlights: -Launched Hot Dogs and Hamburgers.
Spanish – Native language / German – Bilingual School - Deutsches Sprachdiplom II English - Fluent
Music – jazz performer (saxophone) / Yoga