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Pablo José Alegre

Phone:+54 (230) 448-1089

Email: PAlegre@iae.edu.ar

  • Profesor
  • Director Académico de Programa – DPME
  • Director Académico del PDE Rosario


Since 2000, he is a Marketing Professor at IAE Business and Management School, Universidad Austral, where he is Part-time Professor with intensive dedication. In 2000, he was involved as Visiting Professor at the Techint Organization Junior Professionals' Program. He lectures at the Full-time MBA Program, Small and Medium-Sized Companies' Program and in various Customized In-Company Programs.

He is the Focused Programs' Director.

Prof. Alegre holds an M.A. in Business Management issued byl IAE, where he graduated Magna Cum Laude. He also obtained his CPA degree from the Universidad de Buenos Aires.
He has been a Visiting Professor at IDE – Ecuador.

His main research areas focus on Relational Marketing in general and customer loyalty and profitability in particular.

Prof. Alegre was responsible for developing and implementing the Strategic Marketing Plan for VANTAGE Drugstore Chain, a business unit belonging to Laboratorios Sidus. He was the Marketing Director of Integra Protección Médica, a family business marketing medicare. He supervised the Corporate Sales Force and the Marketing Area. He was in charge of developing and implementing the Marketing Plan.

He combines his academic activity with consulting services in his areas of expertise for companies in various industries