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Guillermo D'Andrea

Phone:+54 (230) 448-1089


  • Director
  • Director Académico de Antiguos Alumni
  • Profesor

Professor of Business Administration at IAE –School of Business, Universidad Austral, since 1982, where he teaches Marketing. 

He specializes in Services Marketing and International Marketing. He chairs Marketing since 1985. 

In 1993 and 1994 he was awarded Best Professor by the MBA students. 

DBA (magna cum laude) at IESE –Instituto de Estudios Superiores de la Empresa-, in Barcelona, Spain; MBA at IAE, and holds degrees in Industrial Engineering and Operations Research at UCA –Universidad Católica Argentina-.

His fields of research deal with the Process of Internationalisation of Companies, Services Marketing and Retail Strategy.

He teaches at the Retail Management Seminar at Babson College, and has been visiting professor at the Instituto Internacional San Telmo -Seville, Spain-, and the Darden Graduate School of Business Administration of the University of Virginia, teaching International Marketing, the International Executive Development Centre of Brdo –Slovenia-, and at ISEDE -Uruguay-, where he teaches General Marketing. 

He has also been invited to teach at the Harvard Business School, IESE -Barcelo-na-, Inalde –Colombia-, PADE -Lima, Perú-, IPADE -Mexico-, INCAE -Costa Rica and Panama-, CAES -Paraguay-, and San Pablo University and ISE – Brazil-.

He has written more than thirty cases and reading materials on his special fields. 

In 1993 his paper on "The development of Competitive Advantages by Companies from Developing Countries", was awarded at the 4th Conference on Marketing and Development held by NOMAD -Network on Marketing and Development-, and the University of Miami at Costa Rica. 

He is coauthor with Harvard Professor John Quelch of “Cases in Marketing Management – Business Strategies in Latin America”, published by Prentice Hall in 2000 (English), and its updated Spanish version published in 2001.

He is a member of the American Marketing Association, the Academy of Marketing Science, co-founder of the Argentine Chapter of IAMA –International Agribusiness Management Association-, and has served as director of the Argentine Marketing Association.

Combines his academic activity with intense consulting work through Latin America, having collaborated with companies in different fields –retailing, textiles, pharmaceutical, medical services, steel, wine, food manufacturing and distribution, printing, construction and cement-, both domestic and multinationals like Molinos Río de la Plata, BGH, Grupo Karatex, Unilever, Refinerías de Maíz, Bayer, Siemens, Monsanto, Osram and 3M. 

He specializes in process consulting, in long range projects dealing with management and marketing problems.

In the retail area he has collaborated with Easy Homecenters, Éxito Hypermarkets in Colombia, Cativen in Venezuela, La Polar in Chile, and Mr Price group in South Africa. He advised the Subsecretary of Commerce at the Ministry of Economics, over the Programme for the Modernisation of Retail in Argentina.

He lives in Buenos Aires with his wife Gloria, a psychoanalyst, and their 3 children Sofía (1977), Catalina (1979), and Rafael (1981).